When You Are ready to Start Your Exchange Link, now what you really have to do are these:

Once you have designed your own link information and a
resource page to put up the links information from your link
partners, it is time to start asking other blogger to
put Your Link Information on their own links page.

Choosing your link partners for reciprocal link exchange

Think niche. Your blog has a theme, a specialty-
a marketing niche. Choose link exchanges with blog that
have similar themes. If your blog is about handmade
candles then focus on blogs that offer handmade,
handcrafted products. Explore blogs with candle
accessories, home decor, gifts and aromatherapy.

Blogs that offer what you believe your visitors would
enjoy are where you focus your link exchanges. Choose sites
that are complementary to your own, not competitive. The
more closely related the subject of your link partner's
site, the more relevant your own link description will be to
their visitors and to search engines.

Page Rank - the higher the page rank of the site that you
exchange links with, the more impact on search engines.
That does not mean that you should not exchange links with
blogs that only have a page rank of 3 or higher but the
majority of your link exchanges should be with blogs
ranking well with top search engines.

Test your own link popularity - you have already exchanged
links with some blogs and now you want to know if it's
helping you with search engines. I found UpTimeBot usefully
for getting a handle on what's happening with your link
exchange program.

Its disheartening that Google is slow to catch up with your
link exchanges but be persistent in your weekly time to set
up quality reciprocal link exchanges.

The other major search engines will help you with traffic
and link popularity until Google does it's own bit.
Persistence with your link exchange program does pay off!

In the end, Google DOES catch all the hard work and you will
start getting the traffic and page rank your blog
deserves!

Start Your Reciprocal Link Exchange!

Once you have designed your own link description, you are
ready to set up your own link exchange program for your
blog. As you will be asking other bloggers to put
your link information on their "links" or "resource" page,
you need to set up your own page for you to place their link
exchange information. This is called reciprocal link
exchange.

Reciprocal Link Exchange - In essence, you are "swapping
links". It is an even trade. Your text link on one of
their links pages with your URL pointing to your homepage
and you place their text link information on your links page
while setting up their link to connect with their homepage
(index page).

Before you can offer a reciprocal link exchange with another
webmaster, you will often need to show them you have already
put their link information on your blog.

Designate at least one page for your link exchange program.
As your link exchanges grow, you will expand your pages into
different categories. Make sure your link exchange program
is linked to your main page and every page of your blog.
Alphabetize and categorize your listing of reciprocal links.

Your Text Link Looks Like

What should your link exchange information look like?

A link exchange program starts with your own unique text ad
under 200 characters full of your key words, don't need
sentences, put most important key words early in the text
ad, check spelling, no "ALL CAPS"
set up in this order:

Title

Description

URL

Your title - A descriptive title for your blog, not
necessarily your domain name but the name you are branding
your site with. There are very strong blogs that use a
title that describes the site rather than the domain name,
again, using strong key words. Others have opted to use a
title that starts with a number or letter "A" so that on
another blog - their text link will appear early in the
page.

Blog Description - Use Overture's Keyword Selector
Tool to refine your text for your blog description. The
more thought and planning you put into your title and
description, the more powerful your link exchange will have
on search engines.

Categorizing your own text link - To save time and energy,
think about what categories your text link would work on
(i.e. work at home recourses, parenting, home decor, time
management - the theme of your blog) because some sites
will want you choose the category that your blog will fit
in!

Why Exchange Link, Not Exchange Banner

Every blog needs a link exchange program. Every week,
set aside time to work on your link exchange program to
build up the quality and number of your text links out on
other blogss within your niche market.

Why not exchange banners? Search engines are fueled by
text. Key words and links are what you are creating out on
other blogs. Visitors do indeed check link pages
and your text link on quality sites will generate some
degree of traffic for you. You may like the look of your
banner but when it comes to creating a strong link exchange
program - build your blog description with good key words
and strong title with your URL.